When building an online presence for your screen printing business, establishing a digital marketing campaign should be one of the first steps after setting up your online print shop. But for someone new to marketing, it may be difficult to determine which forms of online advertising are cost-effective and will yield the best results. With search engine optimization (SEO), business owners can drive quality traffic to their website and boost brand awareness. Keep reading to learn more about the benefits of search engine optimization for a business.
What is Search Engine Optimization
Search engine optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The result is better visibility for your webpages to those looking for your services and a greater likelihood of securing more sales.
How Does SEO Work?
Unlike paid search ads, you can’t pay search engines like Google or Bing to get higher organic search rankings. And because only 25% of Google users click past the first page, it’s essential to make sure you don’t end up on the second page of search results. But how do you make your website more easily discoverable? That’s where SEO comes in! SEO allows you to drive more relevant traffic, leads, and sales to your business by optimizing your website for search engine software.
When you type a query into a search engine, the search engine analyzes all web pages and returns a list of sites (ranked by relevance) that best address your question. Search engines use algorithms to select which pages appear in the results; that’s where SEO comes into play. By optimizing your website using links, keywords, content, site functionality, site design, and more, you’ll increase its relevance to search engine algorithms and rank higher.
Types of SEO
Here are some common types of search engine optimization that can help benefit your screen printing business:
- On-Page SEO
On-page SEO is the most common form of SEO. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content. In order to create an effective on-page SEO campaign, it’s important to produce high-quality, informative, and uniquely problem-solving content. You can also utilize keywords to ensure that you rank well.
- Off-Page SEO
Off-page SEO ranking refers to improving search engine and user impression of your brand’s authority and quality in your industry. This occurs when people link to your website from other places on the internet like social media platforms and websites, attesting to the relevance of your services and content.
- Local Search SEO
Local SEO refers to the process of promoting your company online to people within your community who are searching for your product or service. This benefits your business because it helps you reach people in your area who are already looking for what you have to offer, sending traffic to your website and ultimately to your business.
How SEO Can Benefit Your Business
People conduct trillions of searches every day with the intent of spending money on products that fit their criteria. But they can’t be expected to make a purchase with your business if they can’t find you! Check out these top benefits of SEO:
- Boosts credibility
If you appear on the first page of a search engine, the assumption is that your business is one of the top players in your industry. But if your business shows up on page two, three, or beyond, you’ll seem less well-known or low-quality when the reality is that other businesses simply have a better SEO strategy.
- Drives traffic
Across all industries, SEO is the primary source of leads. Improving your site ranking with SEO means that more organic traffic will find your site instead of your competitors. This means more click-throughs and more visitors to your site. More traffic often means more conversions.
- Increased trust
Many consumers trust Google to give them the best results for their search query. This trust is then transferred to your brand, resulting in more traffic and conversions on your site.
- Inexpensive marketing
SEO is generally more cost-effective than other marketing forms. SEO strategies target consumers that are already searching for a specific product or service. As a result, these consumers are easier to convert once they discover your site in the search engine results.
Additional Benefits:
- Improves ROI
- Increases brand awareness
- Maximizes PPC campaigns
- Strengthens your digital marketing strategy overall
- Easily measures success
- Drives long-term success
Implementing SEO
Search engine optimization isn’t particularly difficult to learn, but it does take time to become an expert, especially if you’re starting from scratch. And because SEO is constantly evolving, it’s important to stay on top of the latest changes to make the most out of this marketing tool.
When starting out with SEO, the first thing you need to do is garner an understanding of how search engines work. Free resources like Google’s Webmaster SEO Starter Guide are a great place to begin. Your next step should be to find a good keyword tool to help you pick the words that you want to rank for.
There is a lot that goes into establishing an effective SEO campaign, so if you are too busy running your screen printing business, it may be in your best interest to hire a digital marketing agency that specializes in SEO. Their experts will have the knowledge necessary to create an effective marketing strategy and yield the results you want.
Other Forms of Online Marketing
It’s important to have a well-rounded digital marketing strategy for your t-shirt printing business. And although it’s essential to invest in SEO to help your business grow and get more sales, social media and PPC marketing are great ways to promote the same interests.
Bring Your Business to New Heights with EXILE Technologies
At EXILE Technologies, we know that your business matters to you. That is why we have made it our business to offer several computer-to-screen printing solutions, each with the specific ability to increase productivity and generate savings in your production area. Our high-quality products include the Spyder Family of CTS printers, V-LUX LED Exposure systems, and more! Now that you know more about the benefits of search engine optimization for a screen printing business, contact us today to learn more about our products and how they can elevate your business.
