The market is constantly evolving, with customers’ preferences changing, meaning that your marketing must adapt to stay on top. While you need to consider your time and budget, it is worth investing some of it into marketing to attract customers and increase your revenue. Our team has scanned over what’s currently happening in marketing, and we have the following marketing ideas for printers to use in 2023.
Brand Identity
Before undertaking your marketing efforts, establish a brand identity that will be consistent across the board. Establishing a brand voice and tone, core values, goals, and so on are important bases to cover when creating a brand identity. Your brand should compellingly define how different you are from your competitors. It should leave an impactful impression on your target audience.
Creating authenticity in your branding is something to keep in mind. Customers are willing to invest more in companies that care about their everyday concerns, such as those who have environmentally friendly products and practices or support non-profit organizations. Showing that your company understands social responsibility and wants to create a positive impact on your community is a great way to gain customers’ trust and loyalty.
Website User Experience
The next item on your list of marketing goals should be to ensure you have a website that is up-to-date and user-friendly. Digital marketing is a must, and you need an effective website to inform customers. The effort must help them know who your company is, what you’re selling, and why they should purchase from you.
Your website should be easy to navigate and appealing to the eye. To take stock of what needs to be done, you can audit your website, meaning you test the user experience yourself. You should test on a desktop and mobile device to ensure they translate well, and you should also take notes on how your competitors’ websites have been implemented.
Video Content
Content marketing has become a popular tool to inform target audiences that companies not only are authorities in their field but also provide useful information to their customers.
Video-based content has been growing more and more every year since TikTok and Instagram’s Reels took off during the pandemic. If webinars are something you aren’t interested in, you can always create short videos that tell the audience about your print, demonstrate your equipment, provide updates for your business, and showcase your products. Videos can promote your business and engage your audience across social media platforms.
Webinars are an example of how to establish yourself as an expert and industry leader. Prepare a script or bullet list for your subject, around 30 minutes of content to deliver the necessary information and not lose your audience. Discussing the latest or upcoming technology or automation in the screen-printing industry are great topics to provide insight for print shops. A quarterly or biannual webinar is enough to let your followers know you provide great educational content and grow your audience.
Social Media
Today’s customers almost always expect a company to have a social media presence. It demonstrates that they are up to date with the market and is great for establishing your credibility and engaging your audience. It provides a platform to personally connect with your followers by providing them with business updates, showing off your screen print results, referring your audience to your blogs, promoting conferences you’re attending, and much more.
You can also support social media advertisements with your organic social media. Ads and boosted posts are effective tools to gain more impressions, drive website traffic, gain followers, and promote brand awareness for your screen-printing business.
Instagram, Facebook, YouTube, Twitter, and LinkedIn are the most popular social media platforms right now, but each has its own purpose. Instagram is best for photo and video-based content. Facebook is geared toward communities. YouTube is strictly for video content. Twitter is about delivering short and sweet messages. And LinkedIn is perfect for recruiting employees and showing your industry expertise.
Blogs
Blogs are another aspect of content marketing, and they will help boost your website when combined with search engine optimization (SEO). Search engine algorithms will boost fresh, relevant content that hits keywords, and in turn, traffic to your website will increase. You also gain industry credibility with blogs that discuss different topics in your field, from how to set up a print shop to industry trends.
The best part is that one blog per month is sufficient to drive traffic to your website. You could do a weekly blog, but it takes time to research, write, and proofread a blog. The importance of utilizing blogs is that it is quality over quantity.
Pay-Per-Click Advertising
Per-per-click (PPC) advertisements target your specific audience through their online browsing on platforms like Google, and they will drive traffic to your website to increase your brand awareness and leads. PPC campaigns are also great because, as the name implies, you pay each time a customer clicks on the ad, but there are some ads where you pay for impressions. Some examples of PPC advertising are search ads, Google shopping ads, Gmail ads, display ads, skippable in-stream ads, and bumper ads.
You don’t have to dedicate tons of money to PPC advertising either; search engines boost ads based on your dedicated budget, the ad’s quality, and the landing page. The last factor is why it’s so important to have a website that is functional and informative to your target audience.
Newsletters & Email Marketing
When you build a compelling email marketing campaign, you can connect with your audience, drive traffic to your website, and promote your social media presence. Creating a weekly, biweekly, or monthly e-blast will continually remind customers of the solutions you can provide, and thanks to today’s technology, the messages can be personalized with automated inputs of the receivers’ names. Email marketing is also effective because it allows you to create a database of customer information and help other digital marketing efforts target them. Informing your audience about your latest blog, driving them to leave an online review, or sharing company milestones and updates are easy content to include in your e-blasts.
Keep Up with Market Demand
Our team hopes that these marketing ideas for printers will be useful for driving up business in your print shop, and while you gain those customers and more revenue, consider making EXILE Technologies your printing partner. We offer a full range of direct-to-screen printing systems, thermal imagesetters, and various other printing services and supplies. Contact us today to speak to one of our experts about how we can help your printing business.
