In our increasingly digital age, the importance of maintaining a social media presence is greater than ever. While this necessity has become a welcome change for those new to screen printing, veterans of the industry may find it difficult to navigate the ever-changing digital plane. And for those attempting to create an online presence for their print shop, it may be difficult to create significant engagement on your various social media platforms.
But as the saying goes, timing is everything. There are specific times of day that are prime posting time for social media users; all you have to do is plan your scheduling around these times! To learn more about the best time to post on social media for your print shop, keep reading!
The Benefits of Social Media for Print Shops
There are more than 3 billion social media users across the globe. And now, thanks to the internet, your brand has the potential to reach all of them. By establishing an online presence for your business, you exponentially increase the number of people who can stumble across your work. And thanks to globalized shipping, your print shop is no longer limited to consumers in your immediate vicinity; your customers can place orders from around the world!
If the increase in brand awareness and accessibility weren’t enough of a benefit, having an online shop and social media can also save you a lot of money. Having a physical shop, while still a great asset, isn’t the only available resource for helping you to have a profitable business. Meanwhile, social media serves as highly effective, free marketing if utilized correctly!
What Are the Best Social Media Platforms to Post On?
There are tons of social media platforms to utilize, but the main ones that you should be aware of are: Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Each of these platforms can help you achieve different goals, so do your research before committing to making an account!
- Facebook is geared toward offering both news and entertainment. For businesses, it can be beneficial because it drives more website referral traffic than any other platform. You should at least make the effort to post on Facebook because it is the most commonly used platform.
- Instagram is a highly visual platform for sharing photos and videos. It’s not well suited for driving website or blog traffic, but recent updates have helped Instagram offer users a more user-friendly and interactive shopping experience. This means that you can easily have your Instagram account double as an online shop. And because print shops need to share visuals of their products, your brand is likely to prosper on Instagram.
- Twitter operates as a news platform as well as a social network. It’s best suited to brands that want to share content and rely on retweeting to foster engagement. If you want to post on Twitter, make sure to adjust your content accordingly to appeal to the feed algorithm.
- Pinterest is excellent for print shops, especially if you have a strong internet presence through your website, online shop, or other social media. That is because Pinterest is the only account that operates solely to direct people to your business.
- LinkedIn is excellent for fostering a professional network for your screen printing business. Your content on this platform will vary greatly from what you share elsewhere and be geared towards your professional audience. This is great if you have a blog that offers technical insight or industry-related articles.
What Is the Best Time to Post on Facebook and Instagram?
When it comes to posting on social media, timing plays a big part in the engagement that your post receives. Regardless of the scale of your accounts, it’s essential to create a posting time schedule and refine your tactics to get the most out of your content.
In general, the best posting time is between 8 am and 3 pm, with the best day to post being Wednesday and the worst day being Sunday. Surprisingly, the weekends have the least amount of consistent engagement. However, it’s important to note that you should monitor your followers’ peak time of activity and adjust your scheduling accordingly. You should also make sure to space your posts out so your followers’ feeds aren’t saturated with your content.
Establishing a Posting Schedule
Because the publishing schedule is extremely important to the success of your social media account, you need to find a way to stay on top of all your accounts. There are lots of free and paid social media management programs to help you schedule, plan, and post to all your channels. Facebook also allows you to create and schedule posts. If you choose to post manually, it may help to set an alarm or reminder to keep you on track.
Ideas for Social Media Posts
The possibilities are endless when it comes to the type of content you can post. However, it may be exhausting for a new social media user to consistently think of engaging post ideas. Some ideas include: product sneak peeks, giveaways, polls, testimonials, blog posts, holiday greetings, and industry development highlights.
If you have blog posts or white papers, it may be beneficial to use your social media to share this content with your audience. This broadens your reach past customers and shares your expertise with fellow print shop owners.
Elevate Your Print Shop with EXILE
At EXILE Technologies, we know that your business matters to you. That is why we have made it our business to offer several computer-to-screen printing solutions, each with the specific ability to increase productivity and generate savings in your production area. Our high-quality products include the Spyder III, V-Lux, and more! Now that you’re equipped with the best time to post on social media, contact us today to learn more about our products and how they can elevate your business.
