For any business, establishing a digital marketing campaign is essential in order to distinguish your brand from its competition. But even if your social accounts are lacking, it’s still possible to utilize the internet to your benefit. If you are an experienced print shop owner looking for new ways to use digital marketing to drive interested customers to your online shop, pay-per-click advertising may be right for you.
Pay-per-click marketing offers a significant opportunity for t-shirt printing companies to grow their online traffic and increase the likelihood of a purchase. Keep reading to learn more about promoting your screen printing business with pay-per-click advertising.
Why Digital Marketing is Important for Your Screen Printing Business
In today’s increasingly digital world, digital marketing is an extremely beneficial asset that small business owners can utilize to attract a much larger pool of potential customers than they could locally. It is particularly important for a screen printing business to find creative ways to get their work seen by as many potential customers as possible. With online marketing, business owners can interact with clients and track responses to their marketing efforts quickly; digital marketing can also save you money in comparison to traditional marketing methods.
What is Pay-Per-Click Advertising?
Pay-per-click advertising, or PPC, is an advertising channel that allows for potentially free impressions and ad placement. The bid amount can impact the cost of placement, but the marketer only pays when their ad is clicked on. With PPC, you can place your business front and center for those that are searching for your services.
The Benefits and Disadvantages of PPC Marketing
Running PPC ads can uniquely benefit your company. Some positive aspects of PPC marketing include:
Cost-effectiveness
- Unlike other forms of digital marketing like Facebook or Instagram ads, marketers only pay when one of their ads are clicked on and the user is directed to their website. Consequently, this increases the likelihood that the customer will actually make a purchase or visit your website at a later date when they are ready to buy.
Targeted Ads
- With PPC marketing, you can choose your audience with specific filters like location, primary language, device type, and more. This increases the probability that the person viewing your ad is actually interested in the products or services that you offer.
Measurable Results
- With careful setup and monitoring, PPC ad campaigns can measure the effectiveness of your marketing efforts. This helps you more accurately determine your return on investment and decide whether your current strategy is benefiting your business.
Customizable campaigns
- Even after a PPC campaign has gone live, you can make small adjustments to ensure you are pushing ads that perform optimally.
Fast impact
- Whereas other types of digital marketing can take weeks or months to make a positive impact, PPC shows the difference that your marketing campaigns have made almost instantly. This is beneficial if you are looking to hit a fast approaching goal or simply to see fast results.
- Although PPC marketing certainly has its benefits, there are some disadvantages to be aware of before you start setting up your campaigns:
Time investment
- PPC ads take time to set up, but you also need to continually invest time optimizing them to ensure that you are getting the best results possible. If you are looking for ads that you can run without putting in any work, PPC may not be for you.
Technical skill
- While there are plenty of resources out there to help you get the hang of PPC ads, it can take some trial and error to set up effective campaigns. If you are having trouble getting your desired results or simply don’t have the patience to educate yourself on how to run pay-per-click ads, it may be time to look into hiring a specialist or digital marketing agency to help.
Non-Guaranteed Return on Investment
- Although the simple act of clicking on your ad increases the likelihood of someone making a purchase, it doesn’t guarantee that every click to your website will lead to a sale. You’ll need to ensure that your website content and products are doing their part to convince the user to buy once they reach your website or landing pages.
Types of PPC Ads
Shopping Ads
- Most shopping ads are presented as image ads on the perimeters of a webpage and usually depict products that the user has previously viewed or searched for. They typically contain an image of the product, the price, and a 5-star rating scale.
Text Ads
- Text ads are most commonly seen on search engines like Google or Bing. Google and Bing ads like this feature text written by the advertisers. These are triggered when the user makes a search using keywords included in your PPC ad.
Display Ads
- These types of ads are typically formatted with an image or motion graphic that comply with size requirements. These ads are placed on websites that the targeted users are likely to visit.
Best Platforms for PPC Advertising
There are numerous platforms that you can use to advertise your t-shirt printing shop to its target audience, but there are three main platforms where you are likely to see the biggest results.
- Google: Google offers pay-per-click advertising on its search network and YouTube through Google Ads accounts. Because Google is the most popular search engine, it’s essential that you make the most of advertising on this platform. When one of Google’s billions of users search for the products or services you offer, your ads will be triggered.
- Microsoft: Whoever said Yahoo and Bing were dead clearly hasn’t used pay-per-click advertising. Although Google is the undisputed champion when it comes to search engines, Yahoo and Bing are still relevant alternatives.
- Amazon: Over 46% product-focused searches begin and end on Amazon. Even if you don’t sell your prints on Amazon, you can utilize this platform’s vast shopping network to draw traffic to your own landing pages. Moreover, because most Amazon shoppers are already in a “buying” state-of-mind, you are more likely to make a purchase conversion.
EXILE Technologies
At EXILE Technologies, we know that your business matters to you. That is why we have made it our business to offer several computer-to-screen printing solutions, each with the specific ability to increase productivity and generate savings in your production area. Our high-quality products include the Spyder Family of CTS printers, V-LUX LED Exposure systems, and more! Now that you know more about how to promote your screen printing business with pay-per-click advertising, contact us today to learn more about our products and how they can elevate your business.
