Showrooms are a great way for screen printers to attract potential customers. When putting together a gallery for potential customers to see, you want to make sure that you have your latest screen printing work on display. Do not be afraid to flaunt some of your best-finished products to attract customers into your shop for screen printing projects.
Making sure you have a clean and organized space for your samples will help market your company and brand to potential screen printing customers. As a screen printer, make sure you look into different showroom techniques for screen printers that will help you advance your business.
The Importance of Showrooms
The decision to have a showroom on-site depends on cost and your screen printing niche. When determining if you should have a showroom within your business, try to see through the eyes of your consumer. Some questions that may come to mind are:
- How can the consumer benefit from this space?
- Can this business help me with my project for my needs?
A showroom represents you, your company, and your skills as a screen-printer. A positive impression will help solidify your reputation and potentially secure future business. This space will highlight your capabilities as a screen printer, as well as show off samples of previous work or a small stock of products.
Seeing your work will help potential customers envision what their possible products will look like and allow for a pleasant meeting to discuss designs, costs, and a timeline for potential projects. Below are some showroom techniques for screen printers.
Market to Your Target Audience
A showroom is a space to market your company and is arguably one of the most accessible marketing tools for screen printers. When designing your showroom, you should have the customer’s needs in mind, as well as your own brand. To show off past projects and supplies, make sure you display them out front.
You should also decorate the space to market specifically to your audience. When they walk in, they ought to see how every element is representative of your brand. Regardless of whether you work with a local graphic designer or have artistic resources available in-house, you can display the items that you have printed from either or both.
Create A Showroom That Shows Off Your Business
A space to showcase your designs and your production for potential printing projects allows the customer to see how the business runs. It may be costly to have your own space, but its value is evident when customers get to immerse themselves in your brand. If you have a building that gets a lot of foot traffic, consider showing off your storefront with eccentric displays. Doing this increases your marketing efforts by targeting to bystanders that may not otherwise be seeking you out.
Here are a few different ways you make your showroom open to others regardless of the size of space:
- Make Sure It’s Clean
Make sure that your showroom is impressive to your clients. Rotate out display items for seasonal projects, festivals/events, or sporting events. Time-sensitive and variety items will help showcase your best designs or screen printing samples and also help set you apart from other screen printing businesses. Have screen printed garment pieces displayed on mannequins and racks to increase space and reduce clutter; the showroom will be the first thing your customers see.
- Inviting Space
A successful business and showroom will invite potential customers rather than leave them feeling lost and out of place on a production floor. Keep your showroom walls bright and vibrant to act as a backdrop for your colorful screen printing pieces to shine. Consider painting concrete floors and installing couches, conference tables, and perhaps a TV, to provide an inviting atmosphere for your customers.
Remember that a screen printing showroom is about catering to your customers and putting in that extra effort to create a welcoming atmosphere that presents your work and project pieces to potential or existing customers. The ultimate goal is to bring customers into your screen printing business.
If, at the end of the day, you simply neither have space or the budget to create a physical showroom, ponder the idea of a virtual space. Your website, social media, and email marketing efforts can also help you market a virtual showroom.
For other ideas on how to market to screen printers, you can read our blogs on social media tactics and outsourcing artwork.
If you are interested in learning more about the screen printing process and how you can implement effective, efficient, and production-oriented technology for your business, visit EXILE Technologies to see the services and supplies we offer.
