Media platforms have become widely popular for small business owners to showcase products, gain more clients, and to get their brand out. Whether you own a small business or a franchise screen printing company, you should be aware of different marketing strategies to help improve your business. From traditional media of putting your business in the newspaper to more tech-driven strategies, developing a plan for how you can showcase your company on social media is a potential way to increase clientele. Compiled are some social media tactics for the average screen printer!
Know your Target Audience
When it comes to figuring out your target audience, you need to determine what type of social media your audience uses. Facebook is still one of the most popular applications where screen printers can showcase their abilities; from posting pictures of projects to videos going over techniques, the possibilities are endless. Most users that find companies on Facebook typically try to see if they have any other social media platforms that they regularly post content on to be able to determine their work.
Other social media platforms that screen printers can use are:
- Company-branded Snapchat accounts
- YouTube
It would be best if you determined where your content will have the most impact on viewers (potential clients). Video content is what pulls the client in; they can see what the company does on a personal level. These videos can either be about the different types of services your company might offer, different techniques, or just sitting down to answer questions and having a one-on-one conversation with the viewer.
Social Media Tactic Posts
Plan out your posts in advance and schedule them either through social media management platforms or post the content manually; it is all up to preference. Another factor to consider is determining when you’d like to post. Having your own ‘Google My Business’ account will help you figure out the best times to post when you have full engagement of viewers. However, it is better to have a useful scheduling system (http://screenprinting.social/) to help you plan out your daily or weekly posts. Depending on what type of content you’d like to post (either image or video) or honestly, a variety of what your company does will also determine when you post specific content.
Increase Engagement
You need to make sure you are getting people’s attention and allowing them to focus on the services that you provide. Engaging with your followers through social media can include: replying to comments, asking for opinions on content, or even hosting contests or giveaways of your services. Thus, garnering more attention and subsequently driving more traffic. Another form of engagement can mean planning out blog posts to engage potential clients or drive the conversation about specific screen printing topics
In addition to planning out your posts on certain days, or how many times you are going to do so, plan to put some time aside to interact with your followers. For instance, you could ask your followers questions. Asking questions allows you to interact with numerous individuals, however, be wary of asking questions too frequently as this can cause people to overlook your page; stick to doing a Q&A once every so often.
In conclusion, following and establishing successful social media tactics will help your respected screen printing company flourish, but keep your plan simple. You do not want to overwork yourselves or your followers when trying to gain more clientele – follow these simple steps to develop a successful social media plan. At EXILE Technologies, we strive to help the average screen printer out when it comes to the products and services you will need for your business.
